PrettyLinks Pro

Manage branded links in WordPress

PrettyLinks Pro turns long destination URLs into short, branded links on your own domain. If a destination changes, update it once so previously shared links can continue directing users to the new address. The process is designed for affiliate marketers, bloggers, podcasters, social media users, and other publishers.

Click and unique-click entries can include referrer, IP, browser, operating system, and host data. Reports can be filtered by date range and link, with total or unique click counts. Tracking options include IP anonymization and a configurable click-retention window.

When links need different routes

Choose 301, 302, or 307 redirects, or use a Pro redirect type: cloaked, JavaScript, meta-refresh, tracking pixel, or branded splash page. Target destinations by country, device, browser, operating system, day, or hour. Link rotation distributes visitors across destinations by weight or round-robin, and A/B split testing helps compare those destinations within a campaign.

Set a link to expire on a date or after a click limit, then select where visitors go after expiration. Keyword and URL replacements can turn matching terms across site content into branded links. PrettyLinks Pro can also create a link when you publish a post or page. Categories and tags help organize a larger link library.

Monitor and review link activity

Scheduled link health scans flag broken destinations, and email digests help identify links that need attention. Each link can have a downloadable QR code with an optional inner logo. Pretty Bar can frame a third-party destination with a branded top, bottom, or floating bar and a call to action.

Advanced reports include click-history breakdowns, KPI cards, charts, and conversion tracking with a pixel for thank-you pages. Optional Redirect Turbo Mode can answer pretty-link requests before the rest of WordPress loads. CSV tools support link importing and exporting, including click-history export.

Paid editions and add-ons

PrettyLinks Pro, Marketer, and Executive are paid editions. Pro includes six add-ons: Link in Bio, Developer Tools, Product Displays, Splash Pages, UTMs, and User Links. Link in Bio and Developer Tools are available on Marketer and above; Product Displays, Splash Pages, UTMs, and User Links are available on Executive.

The React-based administration area includes bulk actions, one-click link duplication, auto-saving settings, and quick link copying from the links list, editor, or a Gutenberg block. PrettyLinks operates mainly in the WordPress administration area, and its front-end components are theme-agnostic.

Installation

Use WordPress 6.5 or newer and PHP 7.4 or newer. Install and activate PrettyLinks in WordPress, set permalinks to anything other than Plain, then open the plugin and follow its onboarding wizard. Back up your site before a major upgrade.