HT Easy GA4 Pro

HT Easy GA4 Pro connects a WordPress website with Google Analytics 4 (GA4) and shows reports in the WordPress dashboard. Connect with a GA4 measurement ID or use Google login to access the account's property and measurement ID.

Standard GA4 reports in WordPress

Review sessions, page views, bounce rate, top pages, top referrers, top countries, user types, and device types. Choose a reporting period and compare its chart with a previous period to examine changes in traffic and engagement.

WooCommerce reports and events

WooCommerce reports cover transactions, revenue, average and total purchase revenue, product views, cart additions, checkouts, purchase quantity, and top products, brands, and traffic sources. E-commerce event reports track product views, category views, add-to-cart activity, and checkout initiation.

Real-time reports display page views per minute, active customers, top pages and events, countries, and device types. Purchase event tracking can send WooCommerce transactions to GA4. Google Ads tracking covers WooCommerce purchase conversions, while advanced conversion events include add to cart, begin checkout, view product, and view category.

Custom, media, and server-side events

Create custom events with names, trigger conditions, dynamic parameters, and presets. The GA4 Inspector Tool opens a real-time debug panel to check measurement IDs, the Google Analytics gtag script, and whether the dataLayer is present and working.

Media event reporting covers Vimeo video engagement, self-hosted video engagement, and self-hosted audio engagement. Server-side event tracking sends GA4 events through the Measurement Protocol. It may capture events that browser-based ad blockers or privacy extensions block from client-side tracking. Client ID and session ID support user session continuity. Enable the feature in add-on settings and provide a Measurement Protocol API secret.

Tracking controls and setup

The plugin includes a GDPR cookie notice and an option to exclude administrators from tracking. Pro also lets you exclude custom WordPress user roles.

Install and activate the plugin, connect with a GA4 measurement ID or Google login, then review the tracking settings and select relevant reports and events. Configure WooCommerce or Google Ads tracking as needed. For server-side events, enter the Measurement Protocol API secret, then use the GA4 Inspector Tool to check the implementation.