Converter for Media Pro

Converter for Media Pro is a paid picture optimization edition for WordPress. It makes WebP and AVIF copies of standard JPEG, PNG, and GIF images so the website can deliver an output suited to a user’s browser. The original image files remain unchanged.

How browser support affects delivery

When AVIF is enabled in the add-on settings, the plugin checks a browser’s supported formats as it loads an image. A browser that supports AVIF receives the AVIF copy. If it does not support AVIF but supports WebP, it receives the WebP copy. If it supports neither, the original image loads.

The product information describes AVIF images as weighing about 50% less than images converted only to WebP while maintaining better image quality.

Existing images and new uploads

After installation, execute one-click optimization to convert images already in the WordPress Media Library. Images added to the library later are converted automatically. The separate converted files are saved in /wp-content/uploads-webpc/; the originals are not modified. If the plugin is removed, it removes the converted files it created.

Start using the output formats

Install Converter for Media Pro, open its settings, and pick the output settings you need, including AVIF if required. Run one-click optimization for the existing Media Library. Future uploads are converted automatically, and the plugin selects AVIF, WebP, or the original image according to browser support.