Add LinkedIn Insight Tag for LinkedIn Ads Premium

Manage LinkedIn tracking in WordPress

Add LinkedIn Insight Tag for LinkedIn Ads Premium gives you a WordPress options screen for the LinkedIn Insight Tag. Enter your numeric LinkedIn Partner ID, enable the tag, and save. You can also paste the full tag code to help extract the Partner ID; check the saved ID before turning the tag on. The base setup covers regular public pages and avoids editing theme documents or maintaining custom JavaScript.

The tag can help measure website activity from LinkedIn campaigns, support conversion tracking, and create matched audiences. Campaigns, audiences, and conversion actions are managed in LinkedIn Campaign Manager.

What Premium includes

Premium extends coverage to WooCommerce shopping steps and delivers tools for event placement and local setup review.

• WooCommerce page coverage: Place the LinkedIn Insight Tag on product, cart, checkout, and purchase confirmation pages.
• Optional conversion IDs: Add fields for product views, cart, checkout, and purchase confirmation. Create conversion actions in LinkedIn Campaign Manager, then enter their matching numeric IDs. Each step usually needs its own ID; reusing one reports those steps as the same conversion. Leave fields empty for steps you do not track.
• Custom event placement: Add LinkedIn event code through a metabox on a post, page, or product. Use code generated in LinkedIn Campaign Manager or code you understand and trust.
• Local diagnostics: The Tag Health and B2B Readiness panel checks the Partner ID, base tag activation, WooCommerce coverage and conversion IDs, custom event placement, and WordPress visibility.

What the checks cover

The diagnostics review setup details inside WordPress. They do not validate tag activity in LinkedIn Campaign Manager, create conversion actions, or manage campaigns. LinkedIn Campaign Manager remains the place to confirm tag status and manage campaign settings. Cookie consent is also outside the plugin's scope, so configure your consent system if your site requires consent before loading marketing tags.

Set up and verify the tag

Install and activate the plugin from the WordPress admin area, then open Settings and choose LinkedIn Insight Tag. Enter your Partner ID, enable the tag, and save. Clear any applicable cache, including plugin, server, CDN, or optimization caches, then verify the domain and tag status in LinkedIn Campaign Manager. LinkedIn may need real website traffic before it confirms the tag is active.

Configure WooCommerce coverage, conversion IDs, or custom event code as needed. Premium updates and licensing are handled through Freemius, where checkout and account details show the applicable terms.